​Hi, I'm Josephine.
Here's a little bit about me.
I’ve always been obsessed with clothes and while other children ask to go to the park or the science museum, I wanted to wander through Selfridges department store in London, soaking up the stunning window displays and imagining all the outfits I’d wear one day. Over time, I learned that when I wear something I feel great in, everything shifts. My mood lifts, my confidence grows, and this feeling allows me to be authentically Josephine (snort laugh and all). This is the feeling I want to help you achieve, and what led me to a career in styling.
I hold a styling qualification and a bachelor’s degree from the London College of Fashion, along with hands-on experience working with both women and men of all ages. My approach is straightforward and collaborative, and I’ll never steer you toward trends or styles that don’t feel right for you. Instead, we’ll work together to create outfits (or a whole wardrobe) that reflect your personality, suit your lifestyle, and make you feel incredible.​
When I’m not in my happy place, wandering around stores or online ‘window shopping’, you’ll find me cooking curries for friends, dancing at a concert, or trying out a new wine bar. I have a diverse background, having grown up in Kuala Lumpur, Hong Kong, and Singapore, and later living in London, Berlin, and now New York. Everyone's story is unique, and I really look forward to hearing yours and meeting you!
